When we first set out to create the MediaCore logo we realized it would be challenge, originally the emphasis for the logo was focused on the Media aspect of MediaCore, but how do you communicate “Media” in one symbol? After experimenting with a few different concepts ranging from simple text-based logos to friendlier, mascot-like characters we decided to put “Media” on the back burner and create an awesome, vibrant, glowing core.
Heavily relying on blending and layer shapes, we added a slice to the core to provide some texture and depth, making it look more spherical. After perfecting it we knew we need something for it to sit in. Initially, we tried to wrap it in film reels and experimented with different patterns and textures to spice up the containing band, but in order to keep things simple we moved away from any unneeded complications and smoothed every thing out into a brushed metal wrapper. We created some perspective with the use of lighting and shadows to turn our wrapper into a more 3 dimensional object, creating a sleek, futuristic container for our glowing hot core to recide in. We view the core as the heart of our platform, glowing away at the center of all our amazing technology and powering all of the futuristic robots and space craft we create, from UFOs to Wall-E. You can see the entire process in Photoshop, from basic shapes to the finished product, in the nifty little timelapse we’ve created below.
To download high quality versions of our logo and other branding materials, including easily embed-able MediaCore icons, download our press kit (warning direct download).
